2017 is the year of turmeric it seems. You may have seen turmeric lattes or golden milk recipes spread across the Internet, or your favourite café making creative concoctions of the root superfood, in the last year or two. But turmeric is certainly not new in the wellness industry.

Studies have shown that food and beverages with the ingredient or its health claims have skyrocketed since 2015, which begs the question of what makes turmeric so special.

Turmeric is a tropical plant that colours a deep yellow shade, and has a subtly spicy, warm taste. While the plant itself doesn’t sound too different from ginger, it is the amazing skin and health benefits that have made people describe turmeric as a trending phenomenon.

For centuries, turmeric has been hailed as a therapeutic spice, often used in traditional Asian cuisines for the purpose of providing medicinal benefits such as reducing inflammation and swelling. It has even been used topically to speed up the healing of wounds.

Turmeric (curcumin) have widely recognised health benefits including enhancement of anti-inflammatory and antioxidant action, which helps immensely to manage pain in the body, especially joint and arthritis pain and muscle aching.

Research also claims that foods and drinks with turmeric in them can support weight management, cardiovascular systems and reduce the risk of heart disease. Furthermore, researchers have found that turmeric can be an effective treatment in fighting depression, stress and boosting brain function.

Bestow Beauty’s Organic Herbal Tea, Puritea, is an effective blend of 100% organic turmeric, ginger, lemongrass and cinnamon to effectively fight the signs of ageing as well as providing all the above benefits for the body.

This beautiful blend aids your liver’s natural purification processes by purifying the body of dull and congesting toxins, helping your skin to become clearer and brighter.